WHAT: After launching an apparel company in 2019, in 2023 the branding needed a full refresh to build customer engagement. The designs reflect the new brand voice: approachable and witty, evoking nostalgia for an idyllic, absurd, imaginative world.

HOW: I developed a brand with a warm vintage color palette, a playful font, and spunky layouts to support dreamy photos from brand shoots in LA and Joshua Tree. Simple doodles accentuate the look & feel without stealing focus.

After site planning and mockups I developed the website with Shopify, using custom HTML, CSS, & Liquid to modify & build template layouts. The site was carefully optimized for mobile shoppers.

TOOLS: Figma, Photoshop, Illustrator, Procreate, Shopify, VSCode, Notion