WHO: Forth is a new hat brand that aims to get more guys wearing a full-brim hat, so they’ll be cooler, more comfortable, and more protected from the sun outside.

HOW: I delivered a logotype, supporting logo marks, custom brand illustrations, a visual identity, apparel product designs, and custom e-commerce website designs compatible with Shopify dev tools. I also helped Forth determine their brand voice & marketing angle, which I used to shape their visual direction.

(All photography used in these mockups is sample imagery.)

TOOLS: Figma, Illustrator, Photoshop